SERDANG, Sept 11 (Bernama) -- The Malaysian Agriculture, Horticulture and Agrotourism Exhibition (MAHA) 2024, which kicked off today, saw the signing of 13 memorandums of understanding (MoUs) involving a total value of RM21.26 million.
Under the Ministry of Agriculture and Food Security (KPKM), this strategic cooperation is aimed at strengthening the capacity of local small and medium enterprises (SMEs) to explore the export market of agro-food-based products.
Deputy Agriculture and Food Security Minister Datuk Arthur Joseph Kurup witnessed the MoU signing ceremony at the MAHA 2024 event in the Malaysia Agro Exposition Park Serdang (MAEPS) this evening.
In a press conference, Arthur said the MoU signing ceremony today mostly involved players in the pineapple production industry.
“We know that the pineapple market has the potential to bring in a very lucrative income, so our country is doubling efforts to further increase the production of high-quality pineapples to meet the international market," he said.
Arthur said Malaysia has a big potential of becoming a quality pineapple producer based on several attractive factors and his ministry set a target of 1,000 pineapple containers to be exported this year.
“Today is only the first day (of MAHA 2024) and we have signed 13 MOUs. I am confident that within the 12 days of this MAHA, we will be able to sign and attract more investors and buyers for our country's agricultural and agro-food products, ” he said.
Arthur also said there will be more MOU signing ceremonies after this depending on other agricultural sectors and sub-sectors to be be witnessed either by him or his minister, Datuk Seri Mohamad Sabu, throughout the organisation of MAHA 2024.
In the meantime, Arthur added that he was satisfied with the encouraging attendance of visitors on the first day of MAHA 2024, and is optimistic that its target of three million visitors could be reached this time in conjunction with MAHA's 100th anniversary.
The 12-day MAHA 2024, which ends on Sept 22, among other things will also emphasise the elements that elevate MAHA to the international level with the involvement of various countries through the ‘MAHA Go Global’ segment.
-- BERNAMA
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