TAKAFUL IKHLAS ENGAGES WITH THE COMMUNITY THROUGH 'IKHLAS ACTIVE ZONE' PROGRAMME

By Karina Imran

KUALA LUMPUR, July 5 (Bernama) -- Takaful Ikhlas Family Bhd and Takaful Ikhlas General Bhd (Takaful IKHLAS) have taken the initiative to engage with the community through the "IKHLAS Active Zone" programme to provide exposure and know more about the public's needs regarding Takaful protection to ensure that each individual receives the appropriate benefits.

The president and chief executive officer of Takaful Ikhlas Family Bhd Muhammad Fikri Mohamad Rawi emphasised that as a takaful operator, Takaful IKHLAS is responsible for providing quality takaful solutions that meet the needs of people from all walks of life.

"So to understand the needs of the community, we need to find opportunities to interact directly with the community and at the same time strengthen awareness of the importance of Takaful and the concept of Takaful protection to the community.

"We want the public to be aware of the importance of Takaful in their daily lives because they cannot take for granted the risks that can happen to themselves and their families. In addition to giving peace of mind, Takaful protection can also help ease the financial burden if something unexpected happens," he told Bernama.

The four-day programme starting today until July 8 with the theme - "healthy and active lifestyle" - is also to ensure that the community better understands the type of protection provided by Takaful IKHLAS.

The public will also receive guidance and in-depth explanations from takaful consultants on Takaful products that suit their needs and abilities during the programme.

Therefore, Muhammad Fikri believes that with the explanation and guidance of Takaful consultants, more individuals will consider Takaful protection as an important first step in protecting themselves and their families.

In addition to bringing the community closer to Takaful services and solutions, the "IKHLAS Active Zone" programme also presents a variety of interactive fitness activities such as the IKHLAS eFootball League, health check-ups, colouring competitions and special appearances by Didi & Friends and healthy lifestyle influencer Kevin Zahri.

Commenting on Takaful agents, Muhammad Fikri said the public can also get more information and join Takaful IKHLAS as a consultant during the programme.

"IKHLAS Takaful consultants are all trained and have a high level of professionalism when dealing with the public to promote our products and services. We are trying to change the public's perception of Takaful consultants so that they do not need to be afraid of being approached because protection is a very important matter now. 

"So, we are consistent in our initiative to increase the number of consultants so that the effort to give awareness to the community regarding protection and savings products can be widely highlighted," he explained.

He also revealed that Takaful IKHLAS currently has 4,000 consultants and aims to recruit 1,200 consultants for this year.

People who want to know more and subscribe to Takaful IKHLAS products can get information through Takaful IKHLAS consultants and Takaful IKHLAS branches nationwide or easily access online at the official Takaful IKHLAS website: www.takaful-ikhlas.com.my

-- BERNAMA